YouTube Launches Live Mobile Streaming now available to all popular creators using the online video platform, the Google-owned company announced on Tuesday. The firm’s Product Managers Barbara Macdonald and Kurt Wilms clarified that all YouTube users with at least 10,000 subscribers will be able to start live streaming videos using the YouTube app as of today. This expansion is actually larger than it might sound at first seeing how “hundreds of thousands” of YouTube content creators meet that criteria, the company revealed. Macdonald and Wilms said that the idea behind this rollout is to present popular content creators with more ways to interact with their fans in a spontaneous manner. The firm’s Product Managers also added that live streaming will available to all YouTube users “soon,” but didn’t provide a specific timeline to accompany their announcement.
If you happen to be a YouTube user with over 10,000 subscribers, all you have to do to start live streaming is open the YouTube app and tap the capture button. All of your live streams will be available for viewing even after you’re done broadcasting them and users will be able to find them using the app’s search functionality or Recommendations tab, as well as add them to playlists. In other words, live streams will be saved and managed just like regular YouTube videos. The Google-owned company also announced a number of refinements designed to improve this feature which the firm made after receiving feedback from numerous popular YouTube creators. Among other things, live chats during streams have now been slowed down to improve interactivity while the Super Chat feature has been made available to more creators and viewers. Super Chat is a recent addition to YouTube that allows creators to monetize their content by providing their subscribers with a method of purchasing highlighted messages that can be seen by both the streamer and the rest of their audience. An example of how Super Chat works in action is shown below.
|YouTube Launches Live Mobile Streaming for Creators With 10K+ Subscribers|
Our mobile live streaming uses YouTube’s rock-solid infrastructure, meaning it’ll be fast and reliable, just the YouTube you know and love. And we’ve been working hand-in-hand with hundreds of creators to refine the mobile streaming experience while they stream from a boat or take live calls from their fans.
On the monetization side of things, creators will be able to earn money through broadcasts thanks to “Super Chat,” which lets viewers “stand out from the crowd and get a creator’s attention” through the purchase of chat messages and bubbles that are highlighted in bright colors and remain pinned at the top of the live chat for upwards of five hours. Super Chat will be available for creators in more than 20 countries and viewers in more than 40 countries.
Super Chat gives viewers a chance to add a little visual flair to their chats and gives creators a new way to keep connected to their fans while earning a little money on the side, let’s say for example, while shopping at Target or playing video games 🙂
YouTube is entering the mobile live streaming video market in a crowded field, following companies like Facebook and Twitter, which each have ways for every user to stream from their smartphone. YouTube’s angle on creator-only streaming may help it stand out, and the company has yet to give a hint as to when the rest of its users will be able to stream on mobile.